Joi Ito, 2007.
Born Joichi Ito on June 19, 1966. He is a Japanese
entrepreneur, activist, venture capitalist and Director of the
MIT Media Lab.
He never completed a college degree and is a self-directed learner. At the age of 28, he founded one of the first web
development companies in Japan, Eccosys, which eventually became
Digital Garage. He also helped establish, and became CEO of, the
first commercial Internet service provider in Japan. He was an early
investor in over 40 companies including Flickr, Last.fm,
Kongregate and Twitter and continues to invest in start-up
companies through his venture fund, Neoteny Labs.
In 2003, Ito was invited to join the board of
Creative Commons, a non-profit organization focused on developing
and supporting legal and technical tools to help everyone from artists
to governments, encouraging legal sharing and reuse.
He was selected as a "Global Leader for Tomorrow" by
the World Economic Forum, as one of the 25 Most Influential
People on the Web by BusinessWeek and as a member of the
"Cyber-Elite" by Time magazine.
In 2006 he posted a message on his website saying that
his blood tests showed various things that he needed to watch out for
and that it "seems like a fat/meat diet right now wouldn't be good for
my heart and other things". He read the book
Eat to Live
by Dr. Fuhrman. Six months later he posted the following message on his
|"I blogged a decision to become vegan
on December 13, 2006 which is approximately six months ago. I'm
happy to say that it was the right decision and that I've never
been healthier or happier as long as I can remember and I intend
to continue being a vegan."
Other quotes by Joi Ito:
|"Other than some allergies, I've gotten
rid every one of half-a-dozen or so chronic conditions including
obesity, fatty liver, high uric acid (gout),
heartburn/ulcers/stomach acid, nervous tension, sleeping
problems and rising cholesterol."
|"In my current journey pushing
my limits for improving my heath, I've noticed significant
changes in my mental state. I'm often euphoric, generally happy,
have a much higher tolerance for stressful situations, am
sleeping well and am generally extremely energetic."
|"The experience is not a scientific
experiment. I started exercising almost every day, quit smoking
and quit excessive drinking. Each of these things seems to help
the other, but I don't think it's just the diet."
|"When I started this diet, I
thought that it would be a sacrifice and that I would be trading
good health for less fun. I am happy to say that I enjoy eating
as much or more than when I was eating meats and fish."
|"If you've thought about being a vegan for
any reason, I suggest you try it. It isn't as hard as it
|"In addition to the wonderful
bursts of taste that I now appreciate much more, I also get the
happy feeling of participating in this wonderful natural cycle.
Mindfully eating a breakfast plate of grilled veggies and fresh
fruits is really a joy."
|"Possibly because of my new rather
non-violent diet, I'm feeling more and more at peace and less
and less happy about any cruelty or un-mindful actions on my
|"For people who might be slightly
turned-off by the sometimes salesy tone of
Eat to Live,
The China Study
might be a better first book to read.
The China Study
is an amazing argument with a large array of citations and
references to supporting studies."
|One of his favorite vegan
Millenium, where he likes a dessert called "the Energy
|"It is the best tasting, worst
Information and quotes are from his
on his site Eat to Live by Dr. Fuhrman, his
on his site Six months of veganism, his
2007 article on his site Mindful Writing, his
2007 article on his site The China Study and a
2011 article on LikeList.